Make Dry Ice Blasting Your Small Business Opportunity

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What is dry ice blasting? Dry ice blasting is a form of abrasive blasting industrial cleaning that uses a solid form of carbon dioxide known as dry ice. Pellets or ice is shot through pressurized air stream of either one hose or two hose machines.

Which System is Best? Most systems today are the single hose technology. Technology using the single hose was created by the Cold Jet company in 1986. One advantage of the single hose system is that it avoids the possible dangers of a pressurized hopper by the use of a quick cycle airlock. Another advantage of the single hose system is that it has more power and you can use a longer hose.

Making Massive Money! There are many ways to make money cleaning with Dry Ice. Many people prefer Dry Ice Blasting for paint removal, because it is less harsh than sand blasting. Another great business opportunity is to clean food processing equipment. Because it can decontaminate surfaces that could contain Salmonella and E. coli. Dry Ice can clean without residue so the Environmental Protection Agency prefers it to many kinds of solvent based cleaners. The Aerospace industry also uses Dry Ice Blasting to sensitive equipment like clean semiconductors. Manufacturers are also a great business opportunity because cleaning with cold can be used for maintaining their equipment and can drastically reduce their down time.

The Freeze Jet is just one of several different types of Dry Ice Blasting equipment. For around $3,000 you can usually purchase a Dry Ice Blasting machine.

What about Safety? How safe is this type of industrial cleaning? Cleaning with cold (normal pressure is -78 C(-108 F) can be toxic if the concentration is over 1%. Asphyxia can be caused because of oxygen removal so Dry Ice must be used in a well ventilated area.

Safety Equipment: Typical safety equipment will include a positive pressure blast hood or helmet. Air hoses are attached to a grade D pressurized air supply, which is mandated by Occupational Safety and Health Administration (OSHA). Also using ear plugs for hearing protection is part of the usual safety equipment. Body protection usually includes gloves and overalls as well as a leather coat and chaps.

What fees can I charge? How much money can I make in this Industrial Cleaning business? Total typical fees can range in the $300.00 per hour range, so it can be one of the more lucrative types of industrial cleaning.

The Benefits of Dry Ice Blasting: This type of industrial Cleaning meets EPA, USDA, and FDA guidelines. Has less clean up of the waste material. Extends the life of the equipment. Cleans more thoroughly. Reduces or eliminates equipment damage. Provides a safer cleaning environment. Is Non-polluting and environmental friendly. Can destroy and eliminate bacterial and fungal growth.

How can I get started? You can get started with your small business by beginning with a business plan. A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. It should also contain a good marketing plan. Then apply for small business government grants or small business loans, so you can purchase equipment.

Having your own business can help you to end money worries. Having a business plan is essential to having a successful small business. Knowing how to market your small business for little or no money is an important key to your business success as well. Imagine how much more profit you can have when you don’t have to budget much on advertising.

Get Colossal Cash from Government Contracts. Companies interested in selling their products and services to the federal government (the United States General Services Administration) can prepare by fulfilling applicable requirements, and registering in the appropriate systems. Companies may also participate by seeking sub-contracting opportunities with current contract holders. The General Services Administration provides and contracts for Billions of dollars’ worth of products and services for federal agencies.

In summary Dry Ice Blasting can be an extremely profitable business and helps with the environment as well.

Zara – The Use of ‘Big Data’ to Create Business Value

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“It is a capital mistake to theorise before one has data.” Sherlock Holmes (Sir Arthur Conan Doyle)

… particularly as the emergence of the so-called “Big Data” makes the issue of data scarcity a thing of the past. The capture of data and its transformation into business insights as a core element of strategy has long helped the Spanish retailer Zara raise productivity, improve decision-making and gain competitive advantages. As a result, it overtook Gap as the world’s largest clothing retailer in 2008.

Zara has been a poster child for supply chain excellence because of its ability to spot trends as they emerge and to deliver new items to stores quickly to satisfy the needs of its fashion-conscious customers. In an industry where standard lead-time – designing, producing and delivering new garments – is about nine months, Zara leads the way with as little as two to three weeks. However, the driver behind this effective supply chain is its use of data and analytics for accurate forecasting and decision-making. It is enabled through processes and systems built to bring together data, analytics, frontline tools, and people to create business value. Zara’s key differentiating uses of analytics are to:-

– institutionalise the collection and use of real-time statistical market data. Zara’s cross-functional design teams pore over daily sales and inventory reports, to see what is selling and what is not, and continually update their view of the market. Twice-weekly orders from store managers provide further real-time information on what might sell;

– supplement the statistical market data with fined-grained raw market data. Empowered retail managers regularly send word-of-mouth feedback on customer wants and preferences – anything from “the length of this skirt is too long” to “our customers do not like the fabric of this dress”. Managers can also suggest modifications to an existing style or propose entirely new articles or designs. The benefit of insight from stores is epitomised by the example of a line of slim-fit clothes that was not selling. The feedback from the stores was that women loved how the slim-fit clothes looked but couldn’t fit into their usual sizes when they tried on the garments. Zara recalled the items and replaced the labels with the next sizes up and sales exploded;

– create an adaptive and informal planning process. It is ingrained into the company’s flexible supply chain as it maintains strong ties with its 1,400 external suppliers, which work closely with its designers and marketers. Based on market data, Zara experiments with a wide variety of offerings in small batches. If they prove a hit, production is ramped up in response to local conditions while at the same maintaining lean inventories and a low level of markdowns;

– disseminate information widely throughout the organisation. Designers, pattern makers, marketing managers and merchandisers, as well as everyone else involved in production, are housed on a single open-plan office floor. This enables frequent discussions, serendipitous encounters and visual inspection. The whole team can diagnose the overall market, see how their work fits into the big picture and spot opportunities that might otherwise fall between the cracks of organisational silos;

– build a simple and effective information technology systems available to all. Zara’s in-house IT reflects the way of the organisation. It is silo-free as well as accessible to vendors and suppliers which report it easy to use and quick to provide answers; and

– build a culture of data usage to learn new things and discover the right answers. Data analytics is at the base of Zara’s model and its use for decision-making is encouraged as bad decisions are not severely punished. Failure rates for Zara’s new products are reported to be just 1% versus an industry average of 10%.

Few years ago, Zara entered the virtual ground of e-commerce in the US, Europe and Japan. With this move, it entered the next generation of the use analytics for decision-making and real time marketing: tracking the behavior of individual customers from Internet click streams, update their preferences, and model their likely behaviour in real time in addition to monitoring social-network conversations and location-specific smartphone interactions.

Small and Midsized Company Marketing and Marketing Communications – Important Forecasts For 2017

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2016 ended with Americans exhausted by emotionally wrenching politics, stories of foreign entanglements and violence at home. Businesses, too, have struggled with modest economic growth and a turbulent stock market. As 2017 begins we all, consumers and organizations alike, face uncertainty in a variety of arenas.

With this as backdrop, businesses still have to develop, plan and execute strategies for profitable growth. After speaking to various colleagues and clients, and reading the comments of a number of pundits and prognosticators, here’s my take on what’s in store for small and midsized B2B and B2C businesses in the coming year:

1. A significant number of marketers – both large and small – will conduct agency reviews in 2017. The current report from Advertiser Perceptions (based on 420 marketers representing about 90 percent of the Top 100 US advertisers) reveals a staggering number of planned reviews:

· 66% plan creative agency reviews;

· 65% plan to review search agencies;

· 64% plan to review media agencies;

· 61% plan to review digital agencies.

Why? Beyond the lack of trust in authorities in society as a whole, rightly or wrongly trust has also been lost between marketers and their agencies. So if you’re feeling concerned about your agency relationship, recognize that you’re not alone.

2. There will be major increases in the number of companies hiring “contingent workers”, i.e., independent contract workers and freelance specialists. Faced with rises in the minimum wage, increases in healthcare costs and increasing payroll taxes, companies are obviously doing everything they can to cut their fixed labor costs. But the ability to hire top notch talent for the short or long term is also a practice gaining much momentum. In fact, a recent survey by Deloitte University Press showed a “7 percent significant increase” plus a “44 percent increase” in planning to hire contingent workers in the next few years.

Keep in mind that these “outsiders” bring fresh energy and fresh ideas to any type of organization while also perhaps providing some savings to your bottom line.

3. Media fraud and ad blocking will increase in 2017. Much was uncovered by the Association of National Advertisers’ eight month investigation of undisclosed rebates flowing from digital media companies to agencies. However, there’s incentive for fraudsters to keep doing what they’re doing because of the ability to circumvent fraud detection systems. This widespread practice can influence agencies’ media recommendations (and bottom lines), while obviously not being in the best interests of clients.

Perhaps more importantly, the stunning growth of ad blocking across markets poses a huge threat to digital media. At least 419 million people worldwide are blocking ads on their smartphones, nearly twice the number blocking on desktops. That’s 22 percent of the world’s 1.9 billion smartphone users (PageFair – Ad Blocking Goes Mobile).

Digital and mobile media aren’t going away but using them effectively is challenging. Find trusted professionals to make sure you get what you bargained for.

4. As customers and supporters are the life blood for any business or nonprofit, organizations will need to significantly increase their efforts to gain insight into their real world wants and needs. A recent McKinsey & Co. study of about 700 senior executives concluded that: 1) only 6 percent of companies felt they understood the needs of their customers extremely well; and, 2) seventy-two percent considered customer insight budgets inadequate.

There has been an explosion in the amount of customer data available, with new software programs mining all sorts purchase and opinion information, including social media. To be competitive, organizations will have to keep expanding their knowledge using this new information. It just doesn’t seem smart to even consider developing a targeted strategy or plan without knowing your customers, so make sure you have the skills to obtain and interpret the right information.

5. Developing and maintaining a positive customer experience will become the new king of marketing. Distrust of institutions appears to be rampant — products are recalled, passwords are stolen, on-line tweets have as much credibility as government agencies. Starting with employees, make sure they have the knowledge and tools to better serve the customer, create a positive experience, and champion repeat purchase and customer referrals.

Trust is the new black. All aspects of a brand’s life should convey trustworthiness, consistently delivered in a believable manner, at every touch point.

6. The acceptance and use of direct mail by millennials will continue to explode. Yes, millennials. And, yes, snail mail. This demographic is the most likely to open and read direct mail. In fact, 63% reported that they made a purchase based on a direct mail piece they opened within the last 3 months (Info Trend Study of direct marketing in the US).

Perhaps their inundation with spam, interruptive advertising and meaningless content leaves them tired of looking at screens and searching for a “new” medium. After all, it’s not about technology; it’s about effectiveness.

7. While media spending on the Internet will tie with television for the largest expenditures in 2017, more marketers will recognize that the majority of major media spending is still accounted for by traditional media (65%). Television spending will increase by 1 percent, out of home by 4 percent, as radio remains unchanged and only magazines and newspapers will show declines (by 5 and 9 percent,respectively). Additionally, the Marketing Services category will increase by 2.8 percent to $237 billion, as led by sales promotion, telemarketing, direct mail and event sponsorships. (Advertising Age)

It goes without saying that determining where to spend your marketing communications dollars is becoming more complex. The key to doing so successfully is understanding the difference between selecting the newest “efficient” tactical tool, and selecting the most “effective” one. This becomes increasingly important for small businesses, who can’t afford costly mistakes.

8. Considerably more time and smart thinking will be put into the development of marketing and marketing communications strategy, positioning and planning. A “Meaningful Brands” study by Havas in 2015 reported that most people wouldn’t care if three-quarters of all brands disappeared for good! Further, most brands haven’t updated their strategies to meet today’s Internet-enabled buyers. These buyers have access to vast amounts of information and have a plethora of purchasing options at their fingertips. It’s more vital than ever that in order to survive, you must continue to keep your brand meaningful to your constituents.

Both for profit and nonprofit brands must make it absolutely clear how they differ from competition, and make their value proposition completely believable at every opportunity. Once your plan is implemented, you must also know what’s working and measure everything.

Value Marketing And Marketing Communications Consultants

2017 brings a considerable number of unknowns and concerns facing your customers, prospects and even your employees. They clearly are more cautious about what to believe and who to trust in the year ahead. All organizations are faced with these issues and the dilemma of how to have a successful business in this climate.

Many small and midsized organizations are partnering with established and independent senior level consultants to help them with marketing and marketing communications budgets, and plans – evaluating, developing, refining and, if appropriate, implementing. If this is something you might consider, look for people with broad B2B, B2C and nonprofit experience across industries and brands. Seek out consultants who are media neutral and aren’t selling one particular discipline. And make sure they’re passionate about analyzing results and willing to “tell it like it us”, so candor will flourish.

Improving profitable sales and marketing communications ROI is a daunting task. Finding the right consultant to partner with you might take some looking, but as Yogi Berra said, “When you come to a fork in the road, take it.”

Avoid Bad Business Partners

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Many people try to establish a Business Partnership with somebody and they get taken advantage of and screwed over! People are too trusting and naive and believe that a friend or relative is not going to take advantage of them or harm them. But no one can be trusted in business. No one.

Be careful and alert and aware of everything that you see, experience, and hear from your potential business partner or business partner. Look for the red flags that warn that something is wrong and that you are about to be taken advantage of.

Know what steps to take to protect your financial interests and determine whether or not your business partner is a scammer! Know what to do to protect yourself and your financial interests. Establishing a Business Partnership is very serious and challenging.

I got scammed and screwed over by my Business Partner. Do not become someone’s financial victim. I got taken advantage of and betrayed by someone who I knew for most of my life! Imagine that. We were really good friends. I mean really awesome friends.

He used to be a true friend who would take me everywhere and invite me everywhere and defend me from everyone. He would lift up my self-esteem and lift my spirits. Then he betrayed me and turned on me. And I never saw it coming. Never.

I was deceived little by little. I was vulnerable because I fully trusted him due to our Best Friendship. He used that against me. It was a very secretive and subtle economic agenda. I will share with you what happened.

He proposed to me a Business Partnership with a Business Goal that was convincing and realistic and attainable. Everything made sense. So we started working on the Business Goal. But something subtle was always wrong: he would not meet up with me often to work on the Business Goal.

I spent countless hours researching the Business Industry and Business Plan we were working on by myself and he would only meet up with me sometimes. At first he would regularly work on the Business Objective with me and we would do the work together. Then he started coming to work on the Financial Goal less and less until he would only rarely show up to work with me.

Me being naive and ignorant and dumb I continued to research the business even though he did not show up and suddenly I had all the information I needed. The time had come when we needed to start putting money into the business. He refused to put in a single cent into the Business Goal.

I still did not want to see how things were because I was dealing with my Best Friend. But as months and months passed by and then two years went by and he still did not want to put any money into the business I realized everything. I came to terms with how things were. My Best friend had betrayed me!!!

I finally had to admit that my best friend and business partner turned on me. That did a lot of harm to me and my spirit. I decided to protect myself and ended my Business Partnership with him and sent him a “Notice of Business Partnership Termination” informing him that our financial partnership was over.

I at last also ended my friendship with him. I just did what I had to do.

© COPYRIGHT 2016

Why Online Presence Matters for Businesses

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Making it big in business can be extra challenging most especially in this digital age. The irony with all the existing marketing and promotion strategies is that it has also made the competition much stiffer and difficult.

Well, big businesses have it much easier because they have enough working capital to spend on print and broadcast advertising. They can also launch massive promotion campaigns among their target audience by conducting events. On the other hand, for small businesses, their resources are quite limited. They can do flyers, brochures, calling cards, among others. However, they would find it disadvantageous to engage into much more expensive advertising campaigns.

The coming of the Internet has changed the playing field drastically. This is because this new information medium has given small and big businesses alike an additional marketing strategy that is not as expensive as the traditional ones. In fact, it is so effective, most marketing and promotion strategies of many businesses are now concentrated on this medium, all exerting their effort to build a massive online presence.

Indeed, building an online presence definitely offers businesses the needed boost in terms of advertising. Here are some of the reasons why building an online presence can be very advantageous to companies:

It allows businesses to become more accessible to its customers. Online presence has allowed businesses to reach its target customers. In the same way, it has made it possible for customers to easily access businesses for possible services or goods that they would need without having to leave the comforts of their homes. This has changed the landscape of consumerism and most people would prefer transacting with businesses that can offer this kind of off-site service.

The online space can become a business’ office space. Instead of spending for rent or purchasing a physical office space, the established website and other social media sites can become an avenue where customers can go and inquire, purchase goods, or avail of services.

The Internet expands the reach of a business’ market. The physical world has so many limitations. A small business in a small town can only cater to its immediate locale. However, establishing an online presence has allowed small Asian stores to sell their goods to people in America without having to spend so much on advertising. Online presence literally opens a portal where business has become boundless almost surpassing geographical limits.

When used effectively, it can complement traditional marketing and advertising. Given that online media has yet to dominate the top-most sought after information media, advertising though print and broadcast still helps in reaching the more traditional customers. And, when used together, they will be able to craft a very effective business promotion strategy.

It can be used as leverage over competitors. If used properly, online presence can help a business boost its reps especially if its rivals in the market do not use this kind of promotional campaign.

However, building online presence is not just about setting up a website and uploading contents to your heart’s content. That is why it is also very important to know the various strategies in place that could be used to effectively boost a business’ online presence.

Plannet Marketing Review – Is This Travel Company The Real Deal?

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So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

Who Is Plannet Marketing?

Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

How Do You Make Money With Plannet Marketing?

The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

1 Star Director – 100 active distributors – $500/month

2 Star Director – 300 active distributors – $1,000/month

3 Star Director – 500 active distributors – $2,000/month

4 Star Director – 1,500 active distributors – $5,000/month

5 Star Director – 4,000 active distributors – $10,000/month

6 Star Director – 10,000 active distributors – $16,000/month

7 Star Director – 25,000 active distributors – $30,000/month

8 Star Director – 50,000 active distributors – $50,000/month

9 Star Director – 100,000 active distributors – $100,000/month

Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

Should You Join Plannet Marketing?

Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

Importance of Acquiring Knowledge in Business

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Knowledge is a resource referred to as knowledge capital or intellectual capital in a business. It is the essential element that allows businesses to operate in the market sector. The knowledge of the organization is within the human capital of the organization. Despite the rapid global changes, knowledge addresses key issues that can lead to successful management within organizations and can be used as leverage in collective bargaining of existing knowledge and creating new ones.

Understanding customers’ needs and the business environment is a huge interface of information. If a market research is done, then the knowledge of the market can be integrated to the target clients specifically in developing new products/ services and improving existing ones.

Having knowledgeable staff sets the business on a competitive edge because it helps the business run more smoothly and efficiently. For example, knowing customers’ needs and feedback to develop products or services to ensure that their needs are met.

Moreover, monitoring and reporting the changes in the business world is also needed. Knowledge in building networks by professional associations and trading partners can provide an easy way to find out what the competitors are doing and to see the latest innovations in the market sector. Making product research and development is a vital source of knowledge that can help in retaining competitive edge.

Furthermore, using knowledge more effectively can improve goods/services offered. It can increase customer satisfaction. Knowledge of the market can result better awareness of what customers want and what the staff require. Knowledge or information sharing can also improve staff productivity.

In order to manage the utilization of knowledge, there is a need to build a culture in which knowledge is valued across the business to retain the competitive advantage and understand the characteristics of the target market.

Knowledge of the business can help entrepreneurs evaluate and understand the needs of potential customers and develop products/ services that meet customer satisfaction since possible customers show different behavior patterns and preferences such as brand loyalty and the like.

Through knowledge acquisition, business supply chain management is visible everywhere and anywhere. It leads to faster growth and development. It also impacts the competitive advantage and become strategically important to understand knowledge transfer in a more predetermined fashion. The sustainability of organization depends largely on the acquisition of knowledge with a continuous learning process.

Hence, knowledge is vital to any organization because it empowers entrepreneurs to take informed decisions, improve services, produce better marketing decisions and increase profitability.

How Strategic SEO Helps Small Businesses In A Big Way

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The SEO market in the world has become extremely lucrative for small businesses that want to expand their reach and grab a wider audience. SEO companies offer unbeatable advantages because they offer reasonable rates and excellent brand management strategies. Cost-conscious small business owners can now access value for money advertising and marketing.

Here are the real benefits of opting for quality SEO solutions providers, if you want your small business to flourish:

#1 Create an SEO optimized, user-friendly website to access a wider target audience

SEO will help you to create faster, better and more intuitive websites for users. Search engine optimization is not only about high search engine rankings, but increased user reach as well. Following excellent on the page and off page optimization strategies will create many advantages for your small business.

#2 Strong prospect and lead generation become really easy

The main reason to have an official website in the first place is to expand and diversify your clients. Small businesses that grow always have web optimization that meets their needs. A web optimized site using SEO friendly content will get you more traffic and targeted visitors which then translates into more customers.

#3 Expand your company’s reach, explore new markets

Despite so many geographical barriers, SEO has made it possible to transcend boundaries, cultures, and nationalities while offering your products and services for sale. Web and SEO solutions have made it possible for the Internet to become a global marketplace. A successful SEO campaign can help you to access fresh markets and new economies. With social media channels and mobile-only marketplace booming thanks to rising smartphone sales, SEO has become the modern-day marketing must-have tool.

#4 Get better conversion rates

What makes an SEO friendly website a company asset? Fast speed, easy usability, and compatibility with mobile as well as tablet devices make such websites a real plus point for small businesses. What does this mean? Well, customers will find it easier to access your products and services leading to better conversions or visiting traffic ready to make purchases, which will then boost company growth and profits.

#5 Build brand awareness, get higher search engine rankings

A real advantage of ranking high on search engines is that creating a powerful brand story becomes easy. If your small business or startup is aiming for instant brand recognition, SEO can help in many ways. People will come to your site and trust your brand, thanks to SEO content that will inspire confidence through keyword, competitor and ranking analysis as well as strong lead generation and increased market visibility.

Having an SEO friendly website is the virtual calling card your small business needs to access large gains. Prosperity, better prospects, increased ROI, phenomenal sale volume- these are just some of the many positive milestones your small business can access through SEO.

Do Article Marketing and Bum Marketing Still Work?

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If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these two things for you. They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss their current effectiveness (or lack thereof) as an internet marketer’s business model.

What Is Article Marketing?

Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as “article directories.” Such directories include sites like EzineArticles, ArticlesBase, and GoArticles. At the end of each article you submit, you are able to include links back to your website (or landing page), where you make your offer.

What Is Bum Marketing?

“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly known as “web 2.0 properties.” In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com, WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.

How Effective Are These Business Models?

The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business models. All sorts of folks were making healthy online incomes using one or both of these methods. Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.

You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic results of the search engines, especially Google. And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the marketer’s offer pages.

Sadly, this is no longer the case.

Today, self-hosted websites get the lion’s share of search engine love. This is not to say that article marketing and bum marketing techniques don’t still have their place. They most assuredly do. But their primary role has shifted dramatically.

Instead of using these particular strategies to send direct traffic to your money sites, it is now far more advisable to use both the article directories and web 2.0 sites to gain valuable, in-content, anchor text backlinks pointing to your self-hosted web pages in an effort to get these pages themselves ranking in Google and other search engines.